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Thursday, 09 April 2009

  • How to Start Your Own Computer Business and Get Great Clients

    Are you trying to figure out how to start your own computer business and find great clients?

    Starting a new business can be really challenging, and finding clients is no easy task either. 

    Customers aren’t going to come calling on you right away, and the ones you get at the beginning will not necessarily be candidates for long-term services.  But even if you have to start with less than ideal customers as you build a viable company, you do have to start somewhere.  Really.

    Consider these 4 tips on how to start your own computer business and get clients so you can start to move towards profitability. 

    1. You Don’t Need to Get Everything Perfect to Start.  There is always some risk involved in starting a new business, and part of overcoming obstacles is moving forward, even when you don’t have all the answers yet.  At first you need to get customers... any paying customersThe type of customers you will start with are often called stepping-stone customers and will bring you some early revenue.  They can also give you valuable business testimonials, even if they don’t end up being more than one-shot deal customers or have on-going computer needs. 
    2. Get More Selective with Clients as Your Business Grows.  When you are first learning how to start your own computer business, you will have to accept many customers that might not be with you long term.  But about six months into the life of your business, you need to get more selective.  Just trust in the fact that smaller customers will naturally be replaced by larger clients that will have more long-term potential, as long as you are diligent about gathering testimonials and engaging in high-quality marketing and awareness-generating activities. 
    3. Understand What Clients Need.  If you are learning how to start your own computer business, you probably are wondering which tasks you will have to do for new customers and clients.  The types of work you will probably be doing in the beginning include network assessments, training, upgrades, tune-ups; light Web site design, optimization, and basic troubleshooting. 
    4. Build Your Personal and Business Networks.  When you are figuring out how to start your own computer business, your personal and business networks are critical.  These contacts will be the ones that refer you to new clients when you don’t yet know anyone.  As you complete these new projects, word will spread about your services.  And who better to talk about you positively than those that already know, like and trust you?  Not long after starting this process, more referral business will start flowing in, and you will find your company growing.

    In this brief article, we talked about 4 areas to think about as you learn how to start your own computer businessLearn more about how you can attract great, steady, high-paying clients now at http://www.StartYourOwnComputerBusiness.com

    Copyright (C) StartYourOwnComputerBusiness.com All Rights Reserved

  • Marketing IT to the Right Small Business Decision Makers

    Are you new to marketing IT to prospective small business clients ... and not quite sure where to start?

    Many professionals that own their own small business IT services firm don’t really know which kinds of business owners they should be targeting.  A lot of this confusion happens because of the failure to create a well-defined business and marketing plan.  And if you don’t understand your own business, or have a clear plan for the scope of services you will offer, how can you possibly expect to figure out a consistent profile for what makes a great client?

    Consider the following 5 marketing IT tips that attract great small business clients that best fit your services and your company's growth plans. 

    1. Look for Clients That Support Your Own Business Goals.  If you really want to make a decent living and build a successful, viable IT business, you must know which characteristics define your ideal small business clients.  In most cases, this means narrowing down your focus and developing a keen intuition for spotting the best small business accounts.
    2. Know the Size of the Overall Small Business Market.  While there may be thousands -- or at least hundreds -- of small businesses in your local geographic area, not all of these will be ideal client candidates.  But many will. In order to come up with a reasonable market share goal, you need to pinpoint just how many prospective future clients should be on your radar screen when marketing IT.
    3. Learn Which Businesses to Target and Which to Ignore.  If you don’t learn early on which businesses to target and which ones to ignore as potential client candidates, your business will suffer.  You need to know where to find the best target businesses and know when to say “no” to businesses that come your way that don’t fit with your goals and plans.
    4. The Best Clients Bring You Career Satisfaction and Profit.  Once you figure out the process of marketing IT to the right kinds of future prospective clients, you will have a much more professionally gratifying experience.  You will get a lot of career satisfaction working with clients that truly benefit from your specific IT solutions.  This satisfaction is probably a huge reason you decided to start your own business instead of sticking with a more traditional corporate IT career.  Great clients will also prove to be more lucrative for your business long term.  All small businesses are not created equal, and you want to focus on those that will be a stable source of recurring service revenue.  You are not running a charitable organization, so you need to focus on delivering services profitably.
    5. Balance Small Business IT Needs with Your Own Best Interests.  You certainly need to have empathy for the customers and clients that you support and do a great job for them.  But you also have to look out for your own business interests to make sure your company will survive and thrive, so you can continue taking care of your clients' needs for the duration.

    In this article, we talked about marketing IT to small business clients that will fit in with your business goals.  Learn more about how you can attract great, steady, high-paying clients as you are marketing IT now at http://www.MarketingITSecrets.com

    Copyright (C) MarketingITSecrets.com All Rights Reserved

Wednesday, 08 April 2009

  • Computer Repairs Business Pricing Advice for Smart Owners

    For many computer repairs business owners, pricing their services can be a tricky endeavor.  You have to consider pricing very carefully if you have your own business, or you risk not being taken seriously because your rates are too low.  Or perhaps you're attracting price-sensitive clients looking for rock-bottom prices on commodity-type products and not real value-added services.

    When it comes to setting pricing, the time for action is now.  If your back is up against the wall because your business cannot make a profit or worse yet, is unable to make ends meet, you more than likely procrastinated too long.

    When you don’t figure out pricing early on in the life of your business, you may also be seen as wishy-washy when you change your prices too frequently.

    So If you want to have a successful as the owner of a computer repair business, make sure you price right the first time around so you can make a profit.  The following 4 pieces of advice can help you price wisely so you can make a profit. 

    1. Consider Your Pricing Strategy Before Start-Up.  Your pricing strategy should not be an afterthought, nor should it be taken lightly.  It is not something you can easily change later on, so making sure you have the correct pricing is absolutely critical even before you open the doors to your business.   
    2. Your Pricing Should Be Something That Your Clients Can Count On.  Part of building a strong computer repairs business is building trust with your customers and clients and showing them that you will be there to solve their problems and respond to their needs.  If you change your mind on your hourly billing rates or how you are charging, your customers and clients are likely to resist and your credibility could be threatened.  If your prices change too much, you may lose valued customers and clients altogether.   
    3. The Economy is Important to Pricing.  In a good economy, annual increases of five to fifteen percent are about as much as you can pass through without being seen as going overboard.  If you really make a mistake on pricing when you start your computer repairs business and find you need to pass along more than a $20 - $25 per hour increase to stay alive, you will probably be better off just replacing your customers and clients and starting from scratch.  Why?  Unless you're exceptionally lucky, even your most loyal customers and clients will strongly resist a large hourly rate increase that seems out of left field.
    4. Understand the Cost of New Client Acquisition.  If your pricing absolutely must be changed in order to remain profitable, you will have to find new clients.  Don’t underestimate this great task.  New clients for your computer repairs business will have to be brought on board under the new pricing strategy … but at what cost?  Rather than incurring unnecessary costs, begin with the correct pricing strategy so you can pass along minor increases the same way any other type of business does.

    In this article, we talked about 4 simple but crucial computer repairs business pricing tips.  Learn more about how you can get great, steady, high-paying clients for your computer repairs business now at http://www.ComputerRepairBusinessSecrets.com

     

    Copyright (C) ComputerRepairBusinessSecrets.com All Rights Reserved

  • Information Technology Service Tips for Subcontracting and Partnering

    Are you trying to build your Information Technology service company?  Sometimes in order to provide complete, fully-integrated, end-to-end solutions to your valued clients, you have to rely on subcontracting and partnering.

    Subcontracting and partnering can be an excellent way to grow business and improve your relationships with clients.  But many professionals in the technology business do not quite understand the difference between the two concepts or how to work them into their plans for working with small businesses. 

    The truth is, subcontracting and partnering can improve your ability to work with clients and help you efficiently run your business .  It also frees you up for your most important business-growth activities so you have enough time to focus on important administrative, sales and marketing activities that will keep your sales funnel full of viable prospects, customers and clients.

    The following 3 tips can help you better understand how to use subcontracting and partnering as you build your Information Technology service business. 

    1. Understand the Difference between Subcontracting and Partnering.  There are several key ways that subcontracting differs from partnering.  With subcontracting, your client has a single point of contact with your firm.  The subcontractor primarily communicates with your firm, with only minimal direct communication with your client.  Basically, the subcontractor functions as an extension of your firm, and the client does not necessarily even have to know that some of the larger project is being farmed out.  With a subcontractor, the client gets one proposal, one contract and one invoice from your firm.  Subcontractors also get paid by your firm, not the client.  If your Information Technology service company is talking about partnering, you are working with another non-competing technology provider that is retaining its own corporate identity and presenting its own credentials to a mutual client.  The client is aware there are two or more distinct technology providers involved in the project, and your partners communicate directly with the mutual client.  The client communicates with the main contact person at all partnering computer consulting firms and gets proposals, contracts and invoices from all of them.     
    2. Clarify which Party Handles which Details.  With partnering and subcontracting, you need to clarify which party is handling which details of each project.  In a master contractor/subcontractor relationship, the master contractor (your Information Technology service firm) will handle most, if not all administrative and management tasks.  Unlike a partnering arrangement, you won’t need to spend a lot of time with your subcontractors reaching a common ground on whose billing and administrative procedures you will adopt.  When you are a master contractor, you call the shots.  However, whether you are working with subcontractors or partners on a project, you will still want to create a planning document that helps you define the rules of engagement and spells out individual responsibilities so everyone is always on the same page.
    3. Take Stock of the Skills You Are Retaining.  Most of the time when you seek out a potential partner or subcontractor, you’re looking specifically for a certain skill set.  After all, you’re trying to enhance your own offering so you can best serve your clients' needs.  For example, if client of yours needs a relational database designed to track wedding bookings for their catering business and this is not a skill you have in house, you will probably be looking for a subcontractor with expertise in the appropriate database platform and front-end design.  Make sure as you engage with a new subcontractor or partner that you get an idea of his/her baseline level of knowledge on a variety of products and platforms beyond his/her specialty.  You can create a skills inventory worksheet that you use with all your subcontractors and partners to collect information efficiently and consistently.
    In this article, we talked about some of the most important differences between subcontracting and partnering, and how you can use subcontracting and partnering to grow your Information Technology service business.  Learn more about how you can attract great, steady, high-paying clients to your Information Technology service firm now at http://www.InformationTechnologyServiceHQ.com 

    Copyright (C), InformationTechnologyServiceHQ.com. All Rights Reserved.

Thursday, 02 April 2009

  • How IT Company Consistently Grows Its Profitability

    One of the most important points to focus on when you are running an IT company is profitability.  However, many IT company managers and owners fail to streamline their business processes to maximize their efficiency.

    At least in the small business consulting segment of the IT industry, the key to profitability is utilization.  You cannot be profitable unless you master important ways to boost your utilization rate... the ratio of your weekly billable hours relative to a conventional 40-hour work week.

    And you can’t truly boost your utilization rate and remain efficient unless you improve your internal systems, so you can run your business as easy as possible.  This frees up your time to work on marketing and nurturing client relationships.

    Consider the following 7 ways to boost your company's overall utilization rate, so you can make your IT company as profitable and rewarding as possible. 

    1. Create a Boilerplate for Common Tasks.  This includes creating a boilerplate for elements such as your e-mail signature and e-mail responses for common customer service and administrative tasks.  When you are running an IT company, your time is your inventory.  Any way you can help yourself work more efficiently or create some shortcuts through automation can make a huge difference in your utilization rate.
    2. Build a FAQ Document.  A Frequently Asked Questions or FAQ document that addresses common questions prospects, customers and clients have can help you address concerns and questions during the sales process.  Create a document you can e-mail to people, preferably as a deep link on your Web site, so you are not re-inventing the wheel every time anyone asks important questions about your services or procedures.
    3. Use a Notebook PC as Your Primary System.  You should be using a notebook as your primary computer so you can have everything important with you at all times. If you add mobile broadband Internet access to the mix, you can respond quickly to important e-mails and also look up valuable information for prospects, customers and clients and really boost your utilization rate. Just don't forget backup and data security, in case your portable office gets damaged or stolen.
    4. Schedule Long Client Visits Whenever Possible.  Longer client visits can really boost the quality of your services and help you build strong relationships with clients.  Scheduling three or four hours at a time not only gets you to know your clients better, but it also ensures that less time is spent driving around and more billable time is generated... giving you a big boost to your utilization rate.
    5. Book Your Appointment Calendar Well in Advance.  You should be booking your appointment calendar with your IT company four to eight weeks in advance.  This way you can maximize your scheduling efficiency and utilization rate because you will have fewer holes in your calendar to fill up later … or last minute.  Plus you can cluster nearby appointments together on the same day to avoid wasted driving time.
    6. Have Backup Subcontractors Pre-Screened and Lined Up.  Be prepared with backup subcontractors that will help you satisfy all your clients' virtual IT needs.  While most approach subcontractors to fill skills gaps, it's also important for capacity issues.  For example, let's say your area is devastated by a tornado, hurricane, or earthquake.  Having a deep roster of subcontractors helps ensure that you're able to get to all of your contracted clients with a quick response time.
    7. Track Every Minute You Work.  You need to track all the time you spend on your IT company.  This means keeping tabs on your marketing work, administrative work, and your billable work.  Log your time into a billing system and calculate your utilization rates and profitability per quarter, so you are always mindful of how efficient you are.  By looking at interim metrics, you can often make adjustments faster that'll make your IT company more profitable.
    In this article, we discussed 7 ways to boost your utilization rate and profitability as you build your IT company.  Learn more about how you can attract great, steady, high-paying clients to your IT company now at http://www.ITCompanySecrets.com 

    Copyright (C), ITCompanySecrets.com, All Rights Reserved

computerconsultingkit

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    • Name: Computer Consulting
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  • The Computer Consulting Kit increases your monthly recurring revenue, gets more clients on highly-profitable annual service contracts, and takes the guesswork out of finding the best, steady, high-paying clients in your area.

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